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Influencer marketing is a marketing strategy that involves collaborating with influential individuals, known as influencers, to promote products or brands. By partnering with these influencers who have a significant following and influence over their audience, businesses can tap into their reach, credibility, and connection with their followers to effectively promote their offerings.
This strategy relies on creating authentic relationships and leveraging the influencers’ ability to influence consumer behaviour and purchasing decisions, ultimately leading to increased brand awareness, customer engagement, and potential conversions.
The business activities that fall under Influencer Marketing are:
Social media services (7310.16): Social media services involve managing and optimising social media platforms on behalf of businesses. This includes tasks such as creating and curating content, engaging with followers, running advertising campaigns, and analysing data. These services play a vital role in influencer marketing, which is a strategy that involves collaborating with influential individuals on social media to promote products or brands. Influencer marketing relies on the reach and influence of these individuals to engage with their audience and drive brand awareness, customer engagement, and conversions. Businesses often enlist social media service providers to handle various aspects of influencer campaigns, such as identifying suitable influencers, managing collaborations, developing content strategies, and tracking campaign performance. These providers support the execution and optimization of influencer marketing efforts, maximising their impact on the target audience.
Digital media management (7310.20): Digital media management involves the strategic planning, creation, and optimization of digital content across various platforms. It supports influencer marketing by ensuring the effective management and distribution of content created by influencers. Tasks include coordinating content creation, optimising content for different platforms, scheduling and publishing, audience engagement, and performance tracking. By efficiently managing digital media, businesses can maximise the impact of influencer collaborations, reaching the target audience, generating engagement, and aligning with marketing objectives.
Social media consultancy (7310.21): This business activity provides expert guidance and strategic planning for businesses’ social media marketing efforts. It falls under influencer marketing as it supports influencer campaigns by helping businesses identify suitable influencers, develop effective collaboration strategies, and optimise content. Social media consultants offer insights into audience behaviour, content strategies, and campaign performance. By leveraging social media consultancy, businesses can enhance the effectiveness of their influencer marketing initiatives, ensuring they are well-planned and aligned with broader social media marketing goals.
Advertising Services via Websites (7310.99): This refers to providing advertising and promotional activities specifically through websites. It falls under Influencer Marketing by complementing influencer campaigns. Influencer marketing involves collaborating with influential individuals on social media to promote products or brands. By utilising website-based advertising services, businesses can extend their reach beyond influencers’ followers and target a wider audience. This includes designing and placing advertisements on relevant websites, optimising ad placements, and tracking performance metrics. Incorporating website advertising into influencer marketing strategies allows businesses to diversify their promotional efforts and maximise their overall marketing impact by capturing the attention of potential customers through different channels.
Marketing Services Via Social Media (6202.99): This involves providing services for marketing and promotion through social media platforms. It aligns with Influencer Marketing by supporting influencer campaigns. This business activity includes tasks such as developing social media strategies, managing influencer relationships, coordinating content, optimising engagement, and analysing campaign performance. By utilising these services, businesses can leverage the expertise of social media marketing professionals to enhance their influencer marketing efforts. This ensures effective influencer collaborations, optimised content for social media platforms, and maximised audience engagement.