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Social media marketing is a business activity that utilises social media platforms to promote products, services, or brands and engage with target audiences. It involves creating a strategy, developing engaging content, optimising profiles, engaging with the audience, running targeted advertising campaigns, leveraging influencer partnerships, and measuring performance through analytics.
Social media marketing helps businesses increase brand awareness, drive website traffic, generate leads, and boost sales by leveraging the wide user base and interactive nature of social media platforms.
The business activities that fall under Social Media Marketing are:
Marketing Services Via Social Media (6202.99): This involves providing marketing strategies and services through social media platforms. It falls under the category of social media marketing, focusing on utilising platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote products, services, or brands. This includes developing social media strategies, managing accounts, creating and distributing engaging content, engaging with the audience, running social media advertising campaigns, and analysing performance.
Social media services (7310.16): This business activity is dedicated to providing a comprehensive range of services specifically tailored to leverage the potential of social media platforms for effective marketing strategies. These services encompass multiple aspects, including the development of tailored social media strategies, managing and optimising social media accounts, creating engaging and relevant content, actively engaging with the online community, running targeted social media advertising campaigns, and analysing performance metrics to refine marketing approaches.
Social media consultancy (7310.21): This involves providing expert advice and strategic guidance to businesses aiming to enhance their social media marketing efforts. Consultants in this field assist businesses in various aspects, including strategic planning, platform selection, content strategy, advertising and promotion, community management, and analytics. They help businesses develop tailored social media strategies, choose the right platforms, create engaging content, run effective advertising campaigns, manage online communities, and analyse performance metrics. By leveraging their expertise, social media consultants enable businesses to optimise their social media presence, engage with their target audience, increase brand visibility, and achieve their marketing objectives. Their recommendations and insights aid businesses in navigating the complexities of social media marketing, maximising their impact, and staying ahead in a competitive online landscape.
Advertising Services via Websites (7310.99): This refers to providing advertising and promotional activities specifically through websites. It falls under Influencer Marketing by complementing influencer campaigns. Influencer marketing involves collaborating with influential individuals on social media to promote products or brands. By utilising website-based advertising services, businesses can extend their reach beyond influencers’ followers and target a wider audience. This includes designing and placing advertisements on relevant websites, optimising ad placements, and tracking performance metrics. Incorporating website advertising into influencer marketing strategies allows businesses to diversify their promotional efforts and maximise their overall marketing impact by capturing the attention of potential customers through different channels.
Marketing Services Via Social Media (6202.99): This involves providing services for marketing and promotion through social media platforms. It aligns with Influencer Marketing by supporting influencer campaigns. This business activity includes tasks such as developing social media strategies, managing influencer relationships, coordinating content, optimising engagement, and analysing campaign performance. By utilising these services, businesses can leverage the expertise of social media marketing professionals to enhance their influencer marketing efforts. This ensures effective influencer collaborations, optimised content for social media platforms, and maximised audience engagement.