Advertising focuses on promoting products, services, or ideas to a target audience. Its main goal is to influence consumer attitudes and behaviours, ultimately driving sales. Through various mediums such as television, radio, print, online platforms, and more, advertisers carefully plan and execute campaigns to create awareness, differentiate their offerings, and persuade consumers to take action.
Effective advertising requires understanding the target market, delivering a compelling message, utilising creativity, selecting the right media channels, and measuring campaign performance. It also contributes to brand building and loyalty. However, responsible and ethical practices are crucial, ensuring accuracy, transparency, and adherence to legal and industry standards.
The business activities that fall under Advertising are:
Advertising (7310.00): This involves the creation, implementation, and management of advertising campaigns. These services can be carried out in-house or through subcontracting arrangements. The scope of advertising services encompasses advice, creative services, production of advertising materials, media planning, and media buying.
This business activity involves several key components:
- Creation and realisation of advertising campaigns: This includes developing and placing advertisements across various media channels such as newspapers, magazines, radio, television, the internet, and other relevant platforms. It also involves creating and placing outdoor advertisements like billboards, panels, bulletins, frames, window dressing, showroom designs, and vehicle and bus advertising. Additionally, it encompasses media representation, which involves selling advertising time and space on behalf of different media outlets. Aerial advertising, distribution or delivery of advertising material or samples, and provision of advertising space on billboards are also part of this activity. Creating stands and display structures for trade shows and other promotional events is another aspect of this service.
- Conducting marketing campaigns and other advertising services aimed at attracting and retaining customers: This includes activities focused on promoting products or services to targeted audiences. It involves various strategies such as point-of-sale marketing, direct mail advertising, and marketing consulting. These services aim to effectively reach customers, increase brand awareness, and encourage customer loyalty.
These efforts are aimed at attracting and retaining customers, promoting products or services, and maximising the effectiveness of advertising initiatives.
However, It does not cover the publishing of advertising material, the production of commercial messages for radio, television, and film, public-relations activities, market research, graphic design activities, advertising photography, convention and trade show organising, or mailing activities. These services fall into different categories and are considered separate from the core functions of creating and managing advertising campaigns.
- Third-party Approval: No third-party approvals are required for this business activity.
- Filing of Economic Substance Return: Business activity 7310.00 is exempt from this requirement.
- Anti-Money Laundering Compliance: Business activity 7310.00 is exempt from this requirement.