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Advertising focuses on promoting products, services, or ideas to a target audience. Its main goal is to influence consumer attitudes and behaviours, ultimately driving sales. Through various mediums such as television, radio, print, online platforms, and more, advertisers carefully plan and execute campaigns to create awareness, differentiate their offerings, and persuade consumers to take action.
Effective advertising requires understanding the target market, delivering a compelling message, utilising creativity, selecting the right media channels, and measuring campaign performance. It also contributes to brand building and loyalty. However, responsible and ethical practices are crucial, ensuring accuracy, transparency, and adherence to legal and industry standards.
The business activities that fall under Advertising are:
Advertising (7310.00): This involves the creation, implementation, and management of advertising campaigns. These services can be carried out in-house or through subcontracting arrangements. The scope of advertising services encompasses advice, creative services, production of advertising materials, media planning, and media buying.
This business activity involves several key components:
These efforts are aimed at attracting and retaining customers, promoting products or services, and maximising the effectiveness of advertising initiatives.
However, It does not cover the publishing of advertising material, the production of commercial messages for radio, television, and film, public-relations activities, market research, graphic design activities, advertising photography, convention and trade show organising, or mailing activities. These services fall into different categories and are considered separate from the core functions of creating and managing advertising campaigns.