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App and Website Services focus on providing a range of services related to the development, maintenance, and improvement of mobile applications (apps) and websites. This includes tasks such as app and website development, UI/UX design, backend development, e-commerce solutions, maintenance and support, content management systems, SEO and digital marketing, as well as analytics and reporting.
These services enable businesses to establish and enhance their digital presence, connect with customers, and deliver services or showcase products effectively.
The business activities that fall under App & Website Services are:
Computer programming, consultancy and related activities (6200.00): his involves providing expertise in information technologies, including writing, modifying, testing, and supporting software, planning and designing computer systems, on-site management of clients’ computer systems and data processing facilities, and other professional and technical computer-related activities. These activities closely align with the services offered in App and Website Services, such as software development, system architecture, technical support, and consulting. Overall, this business activity encompasses the core components necessary for the development, management, and support of software, computer systems, and related technologies in the context of App and Website Services.
Computer programming activities (6201.00): This involves writing, modifying, testing, and supporting software, including systems software, software applications, databases, and web pages. This activity encompasses the core tasks necessary for software development and customization within the clients’ information system environment. App and Website Services rely on these activities to create functional and user-friendly software solutions.
Additionally, the activity includes designing the structure and content of software components, such as applications, systems software, databases, and web pages. This design phase is crucial for planning and defining the architecture and user interface of software products. Customization of existing software applications is also part of this activity, where modifications and configurations are made to ensure compatibility and functionality within the clients’ specific environments.
However, it excludes the publishing of packaged software and the planning and designing of computer systems that integrate hardware, software, and communication technologies. The activity centres on programming and related tasks rather than the broader aspects of system design and integration.
Computer consultancy and computer facilities management activities (6202.00): This involves tasks such as planning, designing, and managing computer systems that integrate hardware, software, and communication technologies. It includes setting up infrastructure for hosting apps and websites, selecting hardware components, and integrating software systems. Units engaged in this activity may provide both hardware and software components as part of their integrated services. They also play a role in installing computer systems, providing training to users, and offering on-site management and operation of clients’ computer systems and data processing facilities. This activity ensures the smooth operation and support of computer systems, which is crucial in the context of App and Website Services.
However, it’s important to note that this business activity excludes the separate sale of computer hardware or software, as well as standalone installation of mainframe or personal computers, and separate software installation. The focus is on integrated services and managing computer systems rather than individual components.
Other information technology and computer service activities (6209.00): This includes various information technology and computer-related activities not classified elsewhere. Within the context of App and Website Services, this activity encompasses tasks such as computer disaster recovery, installation of personal computers, and software installation. These activities are crucial in ensuring the availability, functionality, and support of apps and websites.
Computer disaster recovery focuses on implementing measures to recover computer systems and data in the event of a disaster, ensuring the continuity of app and website services. The installation of personal computers involves setting up workstations for app and website development or providing technical support for users working on their personal computers. Software installation is essential for configuring the necessary software tools and applications required in the development and management of apps and websites.
Although this business activity excludes the installation of mainframe computers, computer programming, computer consultancy, computer facilities management, and data processing and hosting, it encompasses the specific information technology and computer services that support the overall goals of App and Website Services.
Data processing, hosting and related activities; web portals (6310.00): This encompasses the provision of infrastructure for hosting, data processing services, and related activities, as well as the development and operation of search facilities and web portals for the Internet.
In terms of hosting, this activity involves offering the necessary infrastructure, such as servers and storage systems, to host apps and websites. This ensures that the developed applications and websites are accessible to users over the internet. Data processing services are also a key component, encompassing tasks like data storage, retrieval, analysis, and management. App and Website Services rely on these services to handle user interactions, manage databases, and support various data-related functionalities. Additionally, the provision of search facilities and web portals enables users to browse and retrieve information from the internet. These services enhance user experiences, provide navigation features, and help drive traffic to apps and websites within the App and Website Services domain.
Data processing, hosting and related activities (6311.00): This encompasses crucial tasks and services that directly support the development, management, and delivery of apps and websites. This activity involves the provision of infrastructure for hosting, including servers, storage systems, and network resources, to ensure that the developed applications and websites are accessible to users over the Internet. It also includes specialised hosting activities like web hosting, streaming services, and application hosting, which play a vital role in providing the necessary environment for apps and websites to operate efficiently.
Additionally, the activity encompasses data processing services and related activities that contribute to the smooth operation of apps and websites. This includes the complete processing of data supplied by clients, generating specialised reports from client-supplied data, and offering data entry services. These data processing activities enhance data management, analysis, and reporting capabilities within the App and Website Services domain, ensuring the effective functioning and performance of the apps and websites.
Web portals (6312.00): This activity involves operating websites that use search engines to maintain extensive databases of internet addresses and content, making them easily searchable for users. Additionally, web portals encompass the operation of websites that act as entry points to the internet, delivering periodically updated content to users. Web portals play a crucial role in enhancing the accessibility, discoverability, and user experience of apps and websites within the App and Website Services industry.