Digital Advertising

Digital advertising refers to the use of online platforms and technologies to promote products, services, or brands. It includes various tactics such as display ads, search engine marketing, social media advertising, video ads, native ads, remarketing, and influencer marketing. Digital advertising offers precise targeting, real-time tracking, flexibility in budget allocation, and interactive ad formats.

The business activities that fall under Digital Advertising are:

Online advertising (7310.18): This is a subset of digital advertising that involves promoting products, services, or brands through internet-based channels and platforms. It involves using digital technologies to display ads, target specific audiences, and measure the effectiveness of campaigns. Online advertising specifically focuses on internet-based channels, such as websites, mobile apps, and social media platforms, digital advertising includes a wider range of tactics. This can include advertising on other digital platforms like mobile devices, connected devices, digital billboards, or even offline digital channels like screens in physical locations.

• Third-party Approval: No third-party approvals are required for this business activity.
• Filing of Economic Substance Return: Business activity 7310.18 is exempt from this requirement.
• Anti-Money Laundering Compliance: Business activity 7310.18 is exempt from this requirement.

Advertising Agency (7310.87): An advertising agency is a business that provides services for creating, planning, and executing advertising campaigns. They work closely with clients to develop strategies and design creative concepts. Advertising agencies have expanded their services to include digital advertising due to the rise of digital technologies and online platforms. Digital advertising has become an essential component of modern marketing strategies.

• Third-party Approval: No third-party approvals are required for this business activity.
• Filing of Economic Substance Return: Business activity 7310.87 is exempt from this requirement.
• Anti-Money Laundering Compliance: Business activity 7310.87 is exempt from this requirement.

Advertising Services via Websites (7310.99): This refers to providing advertising solutions through online platforms and websites. It falls under digital advertising as it leverages digital technologies and platforms to reach target audiences. Companies specialising in this business activity work with clients to develop effective online advertising campaigns, utilising websites as a medium for displaying ads. This form of advertising takes advantage of the internet’s vast reach and accessibility. It offers precise targeting, real-time tracking, and optimization of campaigns based on data-driven insights. Advertising services via websites encompass various tactics and benefit from the digital nature of websites to effectively engage with the target audience.

• Third-party Approval (POST): After obtaining a license from Meydan Free Zone, it’s necessary to obtain third-party approval from the Ministry of Culture and Youth.
• Filing of Economic Substance Return: Business activity 7310.99 is exempt from this requirement.
• Anti-Money Laundering Compliance: Business activity 7310.99 is exempt from this requirement.