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A “Website Development, Digital Sales, and Marketing” business offers comprehensive services to help clients establish and enhance their online presence. They specialise in website development, creating visually appealing and user-friendly websites tailored to your clients’ needs. They also provide digital sales solutions, assisting clients in selling products or services online through e-commerce platforms, digital advertising, and targeted marketing strategies. Moreover, they offer digital marketing services to promote brand visibility, utilising techniques such as SEO, content creation, social media management, and analytics to reach a wider audience and drive customer engagement.
The business activities that fall under Website Development, Digital Sales And Marketing are:
E-Commerce (4790.00): E-commerce falls under the category of “Website Development, Digital Sales, and Marketing” because it involves using websites as a platform for retail sales activities. This includes selling products or services through online channels such as websites, mail-order houses, door-to-door sales, and vending machines. E-commerce relies on website development to create user-friendly online stores, digital sales platforms for conducting transactions, and digital marketing strategies to attract and engage customers. By leveraging the internet, e-commerce enables businesses to reach a global audience and provides customers with the convenience of shopping online.
Retail sale via mail order houses or via the Internet (4791.00): It involves retail activities where customers make purchasing decisions based on advertisements, catalogs, website information, or other advertising means. Orders are placed through mail, phone, or the Internet, often using specialised features provided by websites. The products can be either digitally downloaded or physically delivered. This activity includes the retail sale of any product through mail order, retail sale over the Internet, direct sales via television, radio, and telephone, as well as Internet retail auctions. By encompassing these sales methods, it highlights the need for website development, digital sales channels, and marketing strategies to facilitate and promote these retail transactions.
Computer programming activities (6201.00): This activity has a close relationship with the creation, modification, and support of software used in digital platforms, particularly websites. This includes designing the structure and content of systems software, software applications, databases, and web pages by writing the necessary computer code. It also encompasses the customization of software, such as modifying and configuring existing applications to ensure functionality within clients’ information system environments.
However, it’s important to note that this activity excludes the publishing of packaged software and the planning and designing of computer systems that integrate hardware, software, and communication technologies, even though providing software may be an integral part of these activities.
Computer consultancy and computer facilities management activities (6202.00): This includes integrating computer hardware, software, and communication technologies for clients. These units may provide the necessary components as part of their integrated services or source them from third parties. They are responsible for installing the system, training users, and offering ongoing support. Additionally, this activity involves the provision of on-site management and operation of clients’ computer systems and data processing facilities, along with related support services. This comprehensive approach ensures the smooth functioning of computer systems for website development, digital sales platforms, and marketing activities.
However, it is important to note that this activity excludes the separate sale of computer hardware or software, as well as individual installations of mainframe or personal computers, and software installation alone. The focus is on the integrated services required for effective website development, digital sales, and marketing, rather than stand-alone hardware or software sales or installations. By encompassing computer consultancy and facilities management, this category recognizes the vital role played by these activities in supporting the infrastructure and operations of digital platforms.
Data processing, hosting and related activities; web portals (6310.00): This involves providing infrastructure, services, and portals essential for hosting websites, processing data, and facilitating online activities. This includes offering hosting services to make websites accessible, data processing services for managing and securing data, and operating web portals that serve as central hubs for internet users. These activities are vital for supporting website development, digital sales, and marketing by enabling efficient data management, website accessibility, and search functionalities, thereby contributing to the overall digital presence and success of businesses and organisations in the online realm.
Data processing, hosting and related activities (6311.00): This includes hosting infrastructure to make websites accessible, specialised hosting services, application service provisioning, mainframe facilities on a shared basis, data processing, and data entry services. These activities are crucial for supporting website development, digital sales, and marketing efforts by ensuring websites are hosted, data is processed and analysed, and relevant services are provided.
Web portals (6312.00): They serve as centralised platforms that enable easy access to information and content on the internet. They operate websites with extensive databases and utilise search engines to generate searchable formats, allowing users to find relevant information efficiently. These portals also include websites that act as gateways to the internet, providing periodically updated content and serving as valuable sources for news, entertainment, and other relevant materials. Web portals play a crucial role in supporting website development, digital sales, and marketing efforts by facilitating content distribution, audience engagement, and enhancing the overall user experience in accessing and navigating online resources.
Advertising (7310.00): This involves providing a comprehensive range of services aimed at promoting products, attracting customers, and maximising brand visibility. It includes creating and implementing advertising campaigns across various media platforms, such as newspapers, radio, television, and the Internet. The activity also encompasses outdoor advertising, media representation, and the distribution of advertising materials. By offering advice, creative services, and media planning, advertising plays a vital role in supporting website development, digital sales, and marketing strategies.
However, it’s important to note that this business activity excludes certain activities. These exclusions encompass publishing advertising material, production of commercial messages for radio, television, and film, public-relations activities, market research, graphic design activities, advertising photography, convention and trade show organisers, and mailing activities. These activities are distinct from the core focus of advertising within the realm of website development, digital sales, and marketing, and are typically handled separately or by specialised entities.
Marketing Research & Consultancies (7320.95): This involves conducting thorough investigations and statistical analyses to understand market potential, consumer buying habits, and public opinions. This activity plays a crucial role in informing sales promotion strategies, product development, and decision-making processes. By gathering insights into consumer preferences and trends, as well as public sentiment on various issues, marketing research and consultancies contribute to the effectiveness and success of website development, digital sales, and marketing efforts. The valuable data and analysis provided by this category help businesses make informed decisions, tailor their marketing approaches, and optimise their digital sales strategies to meet customer needs and enhance overall marketing performance.
Branding Services (7320.99): This focuses on establishing and strengthening a business’s brand identity in the digital landscape. This activity involves creating and implementing strategies to develop a recognizable brand presence across various digital channels, including websites and social media platforms. Through the use of design elements, messaging, and storytelling techniques, branding services aim to shape how a brand is perceived by customers, fostering loyalty and differentiation in the competitive online market. By crafting visually appealing brand elements and consistent narratives, businesses can effectively communicate their unique value proposition, enhance brand recognition, and create a strong foundation for successful digital sales and marketing initiatives.