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Case Study

A local heart with a global reach: Alsayegh

A local heart with a global reach: Alsayegh

Alsayegh is a creative marketing and live experience agency based in the UAE. Led by founder and renowned local entrepreneur Abdullatif Alsayegh, the company has pioneered the concept of layerless-integration to solve client problems and keep brands relevant.

Alsayegh is fiercely independent and proudly Arab-owned. The company embodies the spirit and drive of the UAE through its work with clients in the region and beyond. The diverse international team is famous for tackling each project with a local heart and a global mindset.

But while local in spirit, Alsayegh is garnering an international reputation, with many recent projects attracting attention from around the world.

In 2019, the company helped promote one of the most exciting events to take place in Abu Dhabi, UFC 242, which saw world champion Khabib Nurmagomedov take on Dustin Poirier. To get eyes on the event, Alsayegh created a brand identity for the launch, planned and delivered over 80 activations across a seven-day period, and reached millions around the world.  

The team was also behind the Sheikh Zayed Festival, ranked among the top five cultural events in the world. Alsayegh captured and promoted the setting of two iconic Guinness World Records at the event – the world’s largest Sarood, a handwoven spiral placemat made from palm trees; and a 30-minute fireworks show, the world’s biggest and longest display.

As well as events and activations, Alsayegh offers strategy and consultation services to identify new opportunities to enhance its clients’ brand identity and recognition. The company also offers a wide range of PR services to build and cement the reputations of brands through targeted press campaigns.

Other services include branding and design, social media campaigns, media planning and buying, and video and animation.

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