Becoming the nation’s grocer: Barakat

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Barakat’s inception can be traced to 1976 when its founders started out in the trade of fruit and vegetables. Having quickly established a name for great service and the finest quality ingredients, the company began catering to ships at local ports, selling goods for export directly.

This early trade helped the company establish a comprehensive and reliable international network of suppliers and logistics partners. Before long, Barakat began serving Dubai’s increasing number of hotels and caterers. The company is now a trusted supplier of fresh produce to five-star hotels, airline catering companies and local grocers.

Today, the company’s extensive product list includes a variety of fresh vegetables, as well as fruit platters and its signature Barakat fresh juices, which contain no added sugar or preservatives. Barakat also offers ice cream, juice popsicles, salads, crudités, dairy products, eggs, bakery items, and more.

The company has become the region’s go-to online grocer thanks to its extensive, speedy, high-quality e-commerce offering. Barakat’s user-friendly e-grocery store offers a wide range of fresh produce sourced from the best locations around the world, delivered same- or next-day in food-grade refrigerated vehicles.

Driving the company’s success is its intricate and well-defined supply chain management strategy. This, along with recent technology, process line and machinery upgrades, has allowed Barakat to expand internationally to Kuwait, Oman, Qatar, and the Maldives in recent years.

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