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Case Study

Bringing discount goods to the UAE: Day to Day

Over a span of 25 years, Day to Day has established itself as one of the most well-known and trusted brands in the UAE. With a laser focus on the needs of the customer, the company continues to deliver the best shopping experience on the market, giving great value for every dirham spent.

Today, the company is the country’s leading discount retailer, offering everything from clothing and cosmetics to household items and groceries. Day to Day caters to the entire family and has created a massive customer following over the years that includes the young and the old and everyone in between.

As one of the biggest stores in the UAE selling gifts and everyday items, the company stocks many big names alongside local and boutique brands.

Known for its combo packs and incredible discount offers, Day to Day is one of the longest-running bargain stores in the country. Having opened its first store in 1998, it now has 11 branches across the UAE with stores in prominent locations in, among others, Karama, Al Barsha, Al Nahda 1 Dubai, Sharjah -Abu Shagara and Ajman.

With an eye on the future, Day to Day plans to expand its reach across the wider GCC, delivering the best products to its customers at the best possible price – whether online or in store.

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