Building the region’s largest fashion retailer: Splash

Anisha Sagar

Anisha Sagar

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Splash

Splash has been offering the latest fashions to shoppers in the Middle East since its first store opened in Sharjah in 1997. With its headquarters now in Dubai, it is the largest fashion retailer in the Middle East, having expanded its presence across 13 countries worldwide.

Splash offers an extensive collection of fashionable clothing for men, women, and teenagers, serving as the go-to destination for local brands and international names like Kappa, Lee Cooper, Bossini, CR7, and Being Human.

As well as its popular retail locations, Splash is famous for its fashion shows, which it holds to much acclaim once or twice every year. The showcases display the latest regional fashions and highlight Splash’s latest breakthroughs in sustainable clothing. Such is its success in this area that over 80% of the company’s clothing is now crafted from eco-friendly fabrics such as recycled polyester, Tencel, organic cotton, and Lenzing viscose.

This dedication to responsible retail practices has seen Splash earn numerous industry awards over the years, including the ‘Most Admired Responsible Retailer’ and the ‘Most Admired Retailer of the Year’ in 2019. The company was also recognised as one of the best places to work in the UAE in the Great Place to Work Rankings 2020.

Today, Splash operates over 200 stores across the Middle East, Africa and the Indian subcontinent, with over 4,000 staff serving customers across more than 2.8 million square feet of retail space.

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