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Case Study

Coaching the nation: Dubai Tennis Academy

Dubai Tennis Academy

Strath Sherriff’s grandfather, Ross Sherriff, was a great tennis player and legendary coach, working with some of Australia’s greatest-ever players, from Rod Laver to Tony Roach.

Following the family tradition, Strath set up the Dubai Tennis Academy to pass on his sporting skills. Strath has many accolades to his name, too. He was a worldwide agent for the Bollettieri Tennis Academy, a touring pro for the John Newcombe Tennis Ranch, and the UAE Davis Cup captain and national coach. He has also conducted clinics featuring top international players such as Roger Federer, Rafael Nadal and Andy Murray.

The resumes of DTA’s other coaches are equally impressive. Ilac Tabura was a member of the Philippine National Junior Tennis Team and has represented the country in many international events. Warren Alivio was a regular player on the National tournament circuit in the Philippines and held a national ranking. James Cañete played on the Junior ITF tour as well as college team tennis.

Together, the team at Dubai Tennis Academy offer many coaching options. The company has classes for all age groups, with Mini Minors for 4-7-year-olds, Young Guns for intermediate 7-16-year-olds, and Top Guns for advanced juniors aged ten and above. For adults, DTA runs private lessons as well as mixed and women-only sessions.

As well as tennis lessons, the Dubai Tennis Academy also runs regular events, from junior tournaments to Guinness World Record attempts.

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