The Five-Minute Habit Business That Started with a One-Hour License from Meydan Free Zone

When Mark White founded DAILY FIVE in July 2025, it wasn’t just about fitness. It was about transformation. After going through his own battles with hopelessness, he wanted to give people a tool that was simple, accessible, and genuinely life changing.

The result was DAILY FIVE, a global wellbeing platform built on one small but powerful principle: if you can move, connect, and reflect for just five minutes a day, you can change the way you live.

“My once hopelessness, now want to bring hope to others,” says Mark White, Founder of DAILY FIVE.

Business Model: A Platform for Lasting Habits, Not Quick Fixes

Unlike conventional wellness apps that push intensive routines or short-lived motivation, DAILY FIVE is designed to be accessible and sustainable. The brand identity reflects its focus on progress through small, daily actions.

Through a blend of fitness, lifestyle coaching, and reflection, DAILY FIVE has positioned itself at the intersection of wellness and technology, with expansion already underway into corporate wellbeing, retreats, and events.

DAILY FIVE is not another app demanding hour-long workouts or 6AM alarms. It’s designed around micro-habits that stick. “This setup has been vital,” Mark explains. “It allows us to go into big conversations around Dubai’s Mental Health Vision 2031 with confidence, knowing our licensing structure covers future growth.”

From Idea to License in Just One Hour

When Mark set out to register in Dubai, trusted friends in the city pointed him to Meydan Free Zone as the most streamlined path to licensing and scaling.

The Meydan Free Zone team played a hands-on role in shaping DAILY FIVE’s business activities, ensuring the license covered E-commerce, lifestyle coaching, and events management, flexible enough to support new services as the business evolves.

“They were very involved and very informative,” says Mark. “The guidance I received meant I didn’t have to worry if I’d chosen the wrong activity. Everything was aligned from the start.”

That flexibility is already paying off. Whether it’s conversations with corporate partners or discussions around city-wide wellbeing projects, DAILY FIVE has been able to show up with confidence, knowing its licensing structure is built for growth.

The First 90 Days: From Paperwork to Platform

Speed defined the early journey. The license arrived in under an hour. Mark’s visa, Emirates ID, and medical checks were handled quickly through mResidency, allowing him to focus on building the brand instead of queuing for paperwork.

“The first milestone was sorting my visa, opening the business account, and signing new clients,” he says.

By day 30, the essentials were in place. By day 60, banking was underway with Meydan Free Zone’s mCore support, and client conversations had already started. By day 90, DAILY FIVE was live in Dubai with paying customers and a clear runway for expansion.

“Absolutely, the setup speed allowed me to move quicker than expected,” Mark says. “Instead of waiting months, I was out there building the business.”

Meydan Plus: Reducing the Admin Load

While DAILY FIVE built its platform internally, Meydan Plus provided the backbone for compliance, operations, and future growth.

• mResidency: Delivered visas and Emirates IDs with ease.
• mAssist: Offered support on documents and approvals, “very good,” says Mark, ensuring admin didn’t slow platform growth.

Even tax registration and reporting were secured through mAccounting, giving him peace of mind that DAILY FIVE was compliant from day one.

“Having financial experts on hand was valuable,” Mark notes. “I could focus on growth without second-guessing compliance.”

And as the business grows, the wider suite of Meydan Free Zone services, from professional meeting rooms to operational support, are ready to power the next stage of DAILY FIVE.

Trust and Compliance as Growth Enablers

For a digital wellness platform, compliance isn’t just a legal requirement, it’s a trust marker. DAILY FIVE’s clients, whether individuals or corporates, want reassurance that data and transactions are handled securely.

With Meydan Free Zone’s compliance-first framework, Mark could enter client conversations, including those tied to Dubai’s Mental Health Vision 2031, with full confidence.

“Very easy and streamlined,” he summarises. “Meydan Free Zone gave me the credibility to speak with partners and corporates from the beginning.”

Looking Ahead: From Dubai to the World

Within months of launch, DAILY FIVE is already preparing to expand its offering into corporate wellness partnerships, international retreats, and a wider subscription base.

The next chapter is clear: scale DAILY FIVE as a leading wellbeing platform out of Dubai, with global reach.

Mark’s advice to other founders thinking about Dubai is simple: “Go for it. If you want an easy, streamlined setup, Meydan Free Zone is the place.”

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