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Case Study

The Middle East’s most innovative hospitality company: Emaar Hospitality Group

Emaar Hospitality Group

Since its launch in 2007, Emaar Hospitality has set the standard for quality in the region’s hotel and leisure industries. The group manages numerous prestigious brands and locations, including Address Hotels + Resorts, the upscale Vida Hotels and Resorts, and the stunning and contemporary Rove Hotels brand.

Emaar Hospitality’s portfolio also includes the Arabian Ranches Golf Club, the Dubai Polo and Equestrian Club and the Dubai Marina Yacht Club, as well as a vast collection of restaurants and wellness facilities. Such is the company’s impeccable reputation throughout the region that it was named the Official Hotel and Hospitality Partner of Expo 2020 Dubai.

In all, Emaar Hospitality’s operation spans over 3,000 staff, 12,000 hotel rooms, 11,000 residence units, and 40 restaurants.

Driven by its ambition to become the most innovative hospitality company in the Middle East, the company strives to combine technology with the human touch to create inspirational brands and breathtaking developments. In the coming years, Emaar Hospitality has plans to launch its brands in key destinations across Africa, China, Europe and India.

The company is also steadfastly committed to sustainability. As part of its growing environmental policy, Emaar Holdings has pledged to eradicate one-time-use plastic items from its bathrooms, change all plastic packaging to biodegradable alternatives, establish a partnership with UAE Food Bank to minimise waste, and reduce energy usage and water consumption by 15%.

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