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Case Study

A record-breaking local success story: Emirates Auction

Founded in 2004, Emirates Auction is the largest online auction platform in the Middle East for cars and other machinery. It primarily facilitates the sale of new and used vehicles, providing a shipping and delivery service to allow its customers to achieve the highest sale price without visiting a showroom.

As well as automobiles, the company specialises in the sale and transfer of vehicle license plates, real estate and properties, VIP mobile numbers, jewellery, time-sensitive items, and heavy machinery, plant and construction equipment.

Emirates Auction conducts over 200 auctions annually, with customers bidding from the GCC, MENA region and Europe. The company also operates three large physical venues for customers that wish to buy and sell in person.

Emirates Auction has pioneered the online auction concept in the Arab world, providing new and innovative ways to put listings before a large audience while offering sellers a high level of security and incredible ease of use. Such is the company’s reputation that it is a trusted member of the National Auctioneers Association, the world’s largest association for the auctioneering profession.

The company has appeared in global headlines several times over its almost 20-year existence for breaking ten Guinness World Records. These record-breaking achievements include facilitating the sale of the most expensive vehicle registration plate, oil tanker, and horse riding saddle ever auctioned. Emirates Auction also holds the record for the world’s largest digital property sale at AED 102m.

On top of achieving incredible returns for its sellers, Emirates Auction has also made considerable charitable contributions, raising AED 150,000 for the Philippines disaster relief and AED 89.8m for the Al Jalila Foundation.

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