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From the days of its first store, West Zone Fresh has always placed the emphasis on its customers, analysing demands to provide solutions in the most cost-effective way possible. This approach has helped the company create a brand synonymous in the UAE with high quality and freshness.
The company launched its inaugural store in Mirdif, Dubai, on UAE National Day, 2005, and has had the country at the heart of its operations ever since.
The trajectory of West Zone Fresh over the past 17 years has been nothing short of stratospheric. The single Mirdif store was quickly joined by many others, and before long, supermarkets were just one part of the West Zone Fresh portfolio.
Today, the billion-dollar company operates hypermarkets, malls, hotels, food and beverage outlets – and even has building contracting, real estate and fashion divisions.
With over 150 locations throughout the country, West Zone Fresh is now a household name in the UAE. The company is trusted to serve citizens, tourists and residents alike with over 500 products, including its own brands alongside local and global names in groceries, confectionary, and more.
During the recent difficulties caused by the pandemic, the company donated 50,000 meals to affected communities in the UAE, as well as illuminating 50,000 lights on the World’s Tallest Donation Box at the Burj Khalifa.
But while West Zone Fresh is forever proud to call the UAE its home, Chairman Naresh Kumar Bhawnani has ambitious global plans for the business. In the coming years, the group will continue to spread its presence further throughout the UAE, into the GCC and beyond.
But no matter how far West Zone Fresh grows from its Mirdif beginnings, Bhawnani says the company will always stay true to its focus on the three Ps – People (Customers), Power (Employees) and Price (Affordability).