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Case Study

A household name for 50 years: Jumbo Electronics

Few companies can claim to have transformed the retail landscape in the UAE quite like Jumbo Electronics. Formed in 1974 by the late Mr M R Chhabria, the company has led the way in the country’s consumer electronics landscape ever since.

To this day, Jumbo Electronics is guided by its founder’s philosophy to create a future where everyone has access to the best technology the world can offer. To deliver on this promise, Jumbo has driven the tech retail industry forward in the UAE, adapting from a bricks and mortar vendor to an omnichannel retailer providing a seamless shopping experience, whether online or in-store. Today, it has 17 stores across the Emirates, including its flagship in The Galleria Al Maryah Island, Abu Dhabi.

For almost 50 years, Jumbo has held its place as the country’s most trusted retailer, offering one of the broadest ranges of electronics on the market. The company is the go-to brand for customers looking to buy everything from mobile phones, laptops, TVs and home theatres to cameras, gaming and lifestyle products, accessories and telecom services.

It can continue to provide this service thanks to its strategic partnerships with industry leaders as well as its close work with smaller brands. Jumbo Electronics operates an IT distribution business in collaboration with Compaq, HP and IBM, is the UAE’s authorised service provider for Bose, and owns Sony and Dyson franchises, among others.

As well as offering technology goods for sale, it also operates Jumbo Serve, the largest service centre in the UAE, and offers home setup and installation support through its Jumbo UnwiredCrew service. This is alongside its Jumbo Salama gadget insurance products, a pioneering 3D manufacturing facility, workforce outsourcing and HR support, and supply chain and logistics solutions.

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