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Case Study

Providing gifts to the nation: Gift Village

Gift Village sells thousands of products from its Dubai locations and ecommerce store. While its physical stores are popular with tourists looking for a keepsake or present to take home, its online store is best known for its deal of the day, a limited-time-only discount on a chosen item.

The company stocks everything you can imagine and more, from foot massagers and hair diffusers to jewellery and kitchen appliances. As well as its extensive product catalogue, the company is popular due to its worldwide free shipping service and its helpful customer support line.

Gift Village follows the model of placing a pricing cap on items, with most of its in-store products coming in under the 10 AED range. Look no further than its online reviews to see just how popular the stores are, with devoted customers raving about “being able to find just about anything you are looking for” and “at incredibly affordable prices”.

It’s an example of a highly creative and practical store that exemplifies the innovativeness of the UAE trade culture.

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