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From startup to cultural ubiquity: Publicis Groupe

From startup to cultural ubiquity: Publicis Groupe

Founded in 1926, Publicis Groupe took little time to expand from a French startup to the third-largest communication group in the world. As one of the key drivers behind France’s post-war economic boom, it was an internationally recognised brand before the end of the 1940s.

The 1950s saw incredible success thanks to two pioneering campaigns, the Green Giant and the Marlboro Cowboy, both of which are now ingrained in the cultural landscape of America and beyond. Having opened an international office in New York in 1957, it took just 30 years for the company to be named on the list of the world’s Top 20 Communications Groups.

Today, Publicis Groupe employs almost 100,000 staff in more than 100 countries and is one of the ‘Big Four’ agency companies alongside WPP, Interpublic and Omnicom.

The company is organised into four hubs: Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health. Together, these divisions help businesses around the world to overcome their key challenges, keep pace with disruptive competitors and innovate faster at a lower cost.

Publicis Groupe applies this approach across the UAE from its office in Dubai Media City. This team of commerce specialists, data analysts, and content professionals help regional clients to transform their online businesses across marketplaces, direct-to-consumer and omnichannel.

As MENA’s leading commerce agency, Publicis Groupe leverages its global reach and local expertise to shape the future of the industry across the region.

Along with its continued drive to support its global clients and deliver annual net revenues of over USD 12.5bn, Publicis Groupe is committed to sustainability.

The company is working towards an ambitious target to become carbon neutral by 2030, has aligned itself with the Paris Agreement, and recently launched the A.L.I.C.E. (Advertising Limiting Impacts & Carbon Emissions) calculator to help clients assess the environmental impact of their campaigns and projects.

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