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Founded as MEMAC by legendary communications entrepreneur Edmond Moutran, Memac Ogilvy put the Middle East on the global advertising map.
From a single office in Beirut in 1984 via acquisition by one of the largest advertising firms in the world, Memac Ogilvy now proudly refers to itself as the most local of international agencies. And with good reason – the wider Ogilvy organisation has 11 offices within the MENA region as well as 120 more across 93 countries.
Throughout these years, the company has helped some of the world’s most successful brands enter new markets, connect with wider audiences and navigate uncertainty – helping them adapt and stay relevant.
As a result, Memac Ogilvy quickly gained a global reputation for its ability to operate, innovate and create across multiple advertising and marketing disciplines, from collaboration and ideation to strategic planning and execution.
The company’s offering has also expanded considerably over the past four decades. Today, Memac Ogilvy is a market leader across five core services – advertising, consulting, experience, health and PR.
Thanks to its roots in the culture of the region, Memac Ogilvy has delivered unparalleled impact for its clients, supporting numerous public and private sector organisations to deliver transformational change across the Middle East and North Africa.
Memac Ogilvy was behind the marketing campaign that attracted tens of millions of visitors to the UAE for Dubai’s Expo 2020. As well as various UAE ministries and departments, other clients include American Express, Coca-Cola, IKEA, Nestle and Unilever.
Today, Ogilvy is recognized as the world’s leading creative agency and regularly ranks as one of the most effective networks globally. Among an annual stream of awards for design, copywriting, creative campaigns and much more, the company topped the prestigious WARC Effective 100 rankings in 2021, finishing in second place the following year.