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Case Study

Stocking the Middle East’s shelves since 1979: Savola Group

Savola Group

Formed in 1979 to import and refine edible oil, Savola quickly added many more foodstuffs to its offering. Its brands have adorned the shelves of the Middle East’s stores ever since. Now available across the MENA region and Turkey, the company owns many household names across a range of goods, from oils and sugar to pasta and ghee.

After decades of steady growth, by 2015, Savola has operations in seven countries – Saudi Arabia, Egypt, Iran, Turkey, Algeria, Morocco, and Sudan. By 2019, its output reached record heights, with total sales volumes across its brands exceeding 1.6 million tonnes of edible oil, 2.2 million tonnes of sugar and 279,336 tonnes of pasta.

With an eye on the future, Savola plans to build on its strong foundation in the Middle East and Africa to drive further growth, investing in its fresh food, seafood, baked goods and children’s foods market. All of which was recently bolstered by the introduction of Savola’s Italiano pasta brand and its USD 50m partnership with Thai Union to introduce the John West seafood brand to 12 countries.

Today, the Savola Group is Saudi Arabia’s largest food company by revenue, the ninth largest company in the country and the second largest in the industrial sector after chemical manufacturing giant SABIC.

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