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A sustainable water innovation: Mai Dubai

Founded in 2012 by the Dubai Electricity and Water Authority to build and run a new bottled water plant, Mai Dubai wasted no time gaining ground in this highly competitive subsector of the beverage market.

Four years later, Mai Dubai received a bronze medal for its product in the prestigious US magazine Beverage World’s 7th Annual BevStar Awards. In the same year, Mai Dubai’s water was named the preferred choice of Emirates passengers.

Market share alone is not enough for this ambitious company. Mai Dubai also strives to lead the way in sustainability and innovation. The company operates the first and only bottling plant in the region to be 100% solar-powered and consistently achieves net-zero energy consumption. It also has the second-largest solar roof in the world, consisting of 52,000 panels.

The latest in Mai Dubai’s long line of sustainability initiatives is the company’s partnership with DGrade to turn discarded plastic bottles into sustainable clothing.

Mai Dubai produces over 86,000 bottles of water per hour thanks to its raid PET line, equivalent to around two million units per day. As well as being sold throughout the UAE, Mai Dubai water is exported across the GCC and beyond to Asia, Africa, and Europe.

To stand out in a crowded market, Mai Dubai water is packaged in a striking bottle with red branding, in contrast to the shades of blue used by other manufacturers. Its products are available in various sizes, including five-gallon bottles for home or office delivery. In all, Mai Dubai water is available to buy in 13 countries, including Bahrain, Oman and South Africa.

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