The human face of global digital transformation: Sutherland

Anisha Sagar

Anisha Sagar

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Sutherland has been a pioneer in the digital transformation space for over 35 years. Built for the future, the company helps its clients drive growth and provide better experiences for their staff and customers.

Known for its digital-first service through the innovative use of human-centred design, real-time analytics, AI, cognitive technology and automation, Sutherland is an early adopter of robotic automation. It leverages vast experience in cutting-edge and emerging technologies to deliver relevant, instantaneous, predictive and frictionless experiences.

With decades of developing best-in-class processes behind it, Sutherland works with some of the world’s most experience-native companies to add a human element to their digital transformation efforts. The company has a support network across a wide range of industries, including banking and financial services, insurance, healthcare, retail, telecommunications, media and entertainment, technology, travel and hospitality, and logistics.

The Sutherland team of about 40,000 professionals is spread across 61 delivery centres and 144 countries, handling more than 43 million transactions every month. The company has locations in North American, APAC, Europe, Latin America, the Middle East and North Africa.

Here in MENA, Sutherland has been behind many regional firsts, including implementing voice biometrics in Arabic, Hindi and English for a leading UAE bank. The company is also instrumental in many organisation’s Emiratisation efforts and has set up and managed an Emiratisation centre of excellence for a leading UAE Airline, among others.

Such pioneering work translates into considerable revenue, topping USD 2.4bn in 2022.

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