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Case Study

A trusted supplier to the sporting world: Technogym

Home workout

Technogym launched in the early 1980s when home workouts brought to mind lycra-clad aerobics and small garage setups. Founder Nerio Alessandri wanted to change this image and offer everyone the chance to train at home – or anywhere else – with gym-quality equipment.

As a first step in this mission, Alessandri created a prototype exercise machine in his garage. With no home phone, he used a local payphone and enlisted the help of friends, family and neighbours to start selling his creation.

By 1985, Technogym was selling its full-strength training line, manufactured, packaged and posted from a warehouse in Gambettola, Italy. A cardiovascular equipment line joined the product portfolio in 1990. This was followed by complete wellness solutions and, in 2002, Excite, one of the first home gym setups on the market to include an integrated TV screen.

The company continued to lead the way throughout the 2000s with its market-leading cloud wellness solutions and connected equipment. This long line of fitness innovations catapulted Technogym to global attention, and it began providing equipment to professional athletes, sports teams and international fitness organisations.

Technogym has been an official supplier to every Olympic Games since Sydney 2000 and was designated an exclusive supplier at Rio 2016. The company also has exclusive partnerships with AC Milan and Juventus, the Ferrari and McLaren F1 teams, and the Professional Golfers Association.

Today, Technogym’s equipment is used by 50 million people in over 100 counties, including 10,000 uniformed personnel, 3,000 schools and universities and 3,000 sports associations. Its financial returns are equally impressive, with annual revenues of over EUR 500m.

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