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Case Study

The global go-to for a cup of coffee: The Coffee Club

The Coffee Club

After an unsuccessful attempt to find a spot for a late-night coffee in their native Brisbane, two friends began to plan their next business venture. That venture would become The Coffee Club.

Later that same year, The Coffee Club opened its first store on Eagle Street Pier in Brisbane. In 1994, the company became a franchise, paving the way for its global expansion.

The Coffee Club’s first international store opened a year later in Wellington, New Zealand – a country that is now home to 65 branches. Following the company’s acquisition by Thailand’s Minor International, the company set its sights further afield.

Today, there are more than 440 Coffee Club stores across 14 countries in the Pacific, Asia and the Middle East. Serving over 40 million customers, it is now the largest café chain in Australia and one of the largest in the world.

The Coffee Club’s philosophy has remained unwavering since its inception: “to provide Good Food, Great Service and Excellent Coffee in welcoming, relaxing surrounds.”

Whether it’s a celebration, a Sunday breakfast session, coffee with workmates or a break from shopping, the company’s founders want The Coffee Club to be the go-to answer to the question, “Where will I meet you?”

Alongside its global café domination, The Coffee Club is also fiercely committed to doing its bit to save the planet. The company is a member of the Simply Cups upcycling program, which saves an estimated 10 million coffee cups from landfill. Its sustainable packaging also saves an estimated 468,500 Styrofoam containers annually from the same fate.

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