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Uber’s story is well-known around the world. After baulking at the cost of private driver hire, founder Travis Kalanick launched the company in 2009 to make it easier and cheaper to find and book direct transport. Just four years later, Uber was operational in 65 cities.
Today, Uber vehicles can be hailed in over 10,500 cities across 70 counties around the world. Its app has more than 130 million active monthly users and generates an average of 23 million trips every day.
Not content with revolutionising the transportation industry, Uber turned its attention to the luxury sector. The result, Uber Black, is an executive ride service that offers premium drives in high-end cars.
The Uber Black service also promises professional drivers on every trip, with a minimum accepted rating of 4.85 stars out of five. Users can also set ride preferences to customise their trip, tailoring everything from music choices and back seat temperature to the level of conversation with the driver.
Pickups are much more flexible, too. Uber Black riders are afforded a five-minute window before any waiting fees are applied. And should a customer experience any kind of issue, Uber Black support is on hand 24/7 to put it right.
This dedication to its customer base is the driving reason behind the company’s phenomenal success. Uber is among the youngest businesses in the Fortune 500, with a market cap of USD 76.82bn. In 2022, it posted revenues of USD 31.8bn.