How to Sell on Amazon UAE in 2025: A Complete Guide for Meydan Free Zone Entrepreneurs
May 25, 2022
October 30, 2025
September 10, 2024
October 30, 2025
Topic Summary
1. Establish a Legal Business Entity in Meydan Free Zone
The first crucial step for entrepreneurs is to set up a legally recognised business within the Meydan Free Zone. This facilitates trade compliance and simplifies the registration process with Amazon UAE. Ensure you obtain the necessary trade licence that permits e-commerce activities.
2. Register for an Amazon Seller Account
Visit the Amazon Seller Central for UAE and select the appropriate seller plan. Entrepreneurs in Meydan Free Zone must provide business details, including trade licence, tax registration, and bank account information. Opt for the professional selling plan if you anticipate high volume sales.
3. Comply with UAE Import and Product Regulations
Ensure all products destined for sale comply with UAE customs and regulatory standards, including labelling, safety, and quality controls. Work with certified freight forwarders familiar with Meydan Free Zone export procedures to avoid clearance delays.
4. Optimise Your Amazon Product Listings
Craft detailed and accurate product listings with high-quality images and SEO-optimised descriptions to enhance discoverability. Use localised keywords suited for the UAE market and highlight product features that appeal to regional consumer preferences.
5. Implement Efficient Logistics and Fulfilment Strategies
Leverage Amazon’s Fulfilment by Amazon (FBA) service within the UAE to streamline inventory management and expedite deliveries. Alternatively, curate a reliable third-party logistics partner familiar with Meydan Free Zone operations to maintain timely order fulfilment and customer satisfaction.
The UAE's e-commerce ecosystem is growing at full speed, and Amazon UAE is right at the centre of it. With over 27 million monthly visitors, it remains the country’s most trusted online shopping platform. For entrepreneurs licensed with Meydan Free Zone, this presents a golden opportunity to enter a high-growth market with speed, structure, and support.
Whether you’re a first-time seller or expanding an existing product line, this blog will guide you through how to sell on Amazon UAE in 2025—from choosing your product niche and understanding legal requirements to activating your Meydan Free Zone license and launching with confidence.
Why Amazon UAE Is Worth Your Attention
- Largest Online Marketplace in the UAE
Amazon.ae currently sees more than 27.5 million visits per month—a staggering figure in a country of just over 10 million. With a reputation for trust, fast delivery, and secure transactions, Amazon is the top choice for UAE online shoppers. - Rapid Market Growth
The UAE's e-commerce sector is expected to exceed AED 50.6 billion (USD 13.8 billion) by 2029. Amazon is a major driver of this growth, having expanded its UAE fulfilment capacity by 70% and launched multiple new warehouses across the country. - Mobile-First Buying Behaviour
Roughly 79% of online purchases in the UAE are made via mobile. Amazon's mobile app and mobile-optimised listings position sellers for success in a mobile-first economy. - High Average Order Value
Consumer spend is climbing steadily. The average online basket value rose from USD 89 in 2023 to USD 102 in 2024. For sellers, this translates into better margins and more room to test product offers. - Competitive Edge Over Other Platforms
While Noon is a major local player, Amazon leads in market share and revenue—generating over USD 499 million in the UAE in 2024 alone.
What Meydan Free Zone Sellers Need to Know First
1. Choose the Right Business Activity
To sell on Amazon UAE, your company must be licensed with a valid business activity such as "E-commerce" or "General Trading." Meydan Free Zone lets you:
- Choose from over 2,500 business activities
- Combine up to three activity groups in a single license
- Get your license issued in under 60 minutes with Fawri
If you’re already licensed, you can add e-commerce as a new activity via your Meydan portal.
2. Set Up Banking and Compliance
You’ll need:
- A UAE-based IBAN to receive Amazon payouts
- VAT registration if your annual revenue exceeds AED 375,000
- Corporate tax compliance (especially if your income is sourced from mainland UAE customers)
- Emirates ID and visa (if required)
Through Meydan Plus, you get end-to-end support for VAT, tax registration, and ongoing compliance.
3. Pick a Fulfilment Strategy
Fulfilled by Amazon (FBA): Amazon stores, packs, and delivers your orders, giving you Prime status and higher visibility.
Fulfilled by Merchant (FBM): You handle inventory and shipping yourself or via a third-party. MPlus can connect you to logistics partners if you choose this route.
4. Launch With MPlus
MPlus is Meydan Free Zone's dedicated support system for e-commerce sellers. It offers:
- Amazon seller account setup and verification
- Listing support for your first SKU
- Guidance on documentation, logistics, and compliance
This makes it easier for first-time sellers to test the market with minimal risk and avoid costly setup delays.
What You Can Sell As an Amazon Seller in UAE
Trending and Profitable Categories:
- Electronics and accessories
- Fashion, shoes, and modest wear
- Beauty, skincare, and personal care
- Kitchenware, home decor, and appliances
- Toys, baby products, and wellness
Emerging Niches:
- Halal-certified goods
- Eco-friendly home items
- Organic skincare and supplements
Restricted or Approval-Required Categories:
- Food and beverages
- Health supplements
- Cosmetics (may require Dubai Municipality approval)
- Medical devices
Always check Amazon’s restricted products list and ensure your items comply with UAE labelling and safety standards.
Legal Requirements for Meydan Free Zone Amazon Sellers
- Trade License: Must include e-commerce or trading activities.
- Banking: Local AED bank account (IBAN required for payouts).
- VAT: Mandatory if you exceed AED 375,000/year in revenue.
- Corporate Tax: 0% on qualifying income under Free Zone rules; 9% on mainland-sourced profits.
- Customs and Logistics: Products shipped from free zones to mainland require clearance. Use Amazon FBA or partner 3PLs to simplify.
Final Thoughts
Selling on Amazon UAE is one of the fastest and most scalable ways to tap into the region's thriving digital economy. As a Meydan Free Zone entrepreneur, you have a clear advantage: instant licensing, built-in compliance, and world-class e-commerce support.
Instead of figuring it all out on your own, let Meydan Free Zone and MPlus guide you from setup to sales. Your business isn’t just registered—it’s launched, listed, and ready to scale.
FAQs
1. Can I sell on Amazon UAE through Meydan Free Zone?
Yes. Meydan Free Zone offers e-commerce licenses that are fully approved for selling on Amazon UAE. You can legally register your business, access banking, and start trading through Amazon with ease.
2. How much does a Meydan Free Zone e-commerce license cost?
Business licenses at Meydan Free Zone start from AED 12,500. Pricing depends on your selected activities, visa requirements, and business structure. Flexible instalment options are also available.
3. Do I need a physical office to register with Meydan Free Zone?
No. Meydan Free Zone enables 100% digital company formation—no office space or physical presence is required, making it ideal for remote or home-based Amazon sellers.
4. Will Meydan Free Zone help me set up my Amazon seller account?
Yes. We provide full assistance with seller registration, verification, documentation, and onboarding—so you can start selling without delays.
5. Is Meydan Free Zone recognised by Amazon UAE?
Yes. Meydan Free Zone licenses meet all requirements for business verification on Amazon UAE and are fully accepted during account registration.
6. Can I get help setting up Fulfilled by Amazon (FBA)?
Yes. We can guide you through FBA setup, including shipping, packaging standards, and Prime eligibility—so your products are fulfilment-ready.
7. Does Meydan Free Zone support product listing and SEO on Amazon?
Yes. You’ll receive expert support on creating optimised listings, including titles, descriptions, keywords, and backend content to improve visibility on Amazon UAE.
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