Helping Businesses Scale Their Social Media Presence and Customer Experience: Meydan Free Zone with Emplifi’s Unified CX Platform

From Puma and Spotify to Cartier and Sony, global brands understand one thing clearly: social media isn’t just marketing; it’s part of the customer experience.

Now, social media has quietly become one of the most demanding parts of running a business. It’s where marketing, customer service, reputation, and performance all collide in real time. 

The UAE has a social media penetration rate of 99%, with over 11.5 million active social media users, making these social channels essential touchpoints for brands and businesses in 2025. For founders and growing teams, this means social media can’t be treated as a side task anymore; it needs structure, visibility, and a clear role in how customers experience your brand.

To support this shift, Meydan Free Zone has collaborated with Emplifi, a unified customer experience platform, bringing marketing, commerce, and care together. Meydan Free Zone businesses can now access Emplifi’s products with a 15% discount on standard pricing and no minimum commitment required. The result? Teams can scale their social presence without locking themselves into heavy overheads right away. 

*T&Cs apply. 

Why Social Media Has Become a Business - Critical Channel

‍Today, social media has outgrown its job description. 

It now sits at the centre of how customers discover brands, interact with them, and decide whether they trust them.

• On average, users in the UAE spend more than 3 hours a day on social platforms
• Dubai’s e-commerce market is projected to surpass AED 50 billion by 2029 - a growing share of purchase decisions are shaped on social media through reviews, UGC/influencer content, and brand interactions
• More than 70% of consumers in the UAE are shopping more online since the global pandemic

As a result, for many customers in Dubai, a brand’s Instagram, TikTok, or LinkedIn page is a direct link to: 

• Discovery: where customers first find new brands
• Engagement: where conversations happen publicly or in private 
• Customer support: where questions and issues surface first
• Reputation: where response time and tone shape trust
  

Why Meydan Free Zone Is Built for Digital-First Businesses

Meydan Free Zone is designed for founders who want to move quickly, stay flexible, and build businesses that operate beyond borders. Applying for a business license at Meydan Free Zone is your first step to operating, managing, and growing your business within a fully fledged, digital, business ecosystem.

What the experience looks like from day one:

• Rapid business setup: with a Fawri business license issued in under 60 minutes, fully online, using just your passport
• Flexibility to evolve: with access to 2,500+ business activities and the ability to cover three business activity groups under one trade license - social media, marketing, e-commerce, and more 
• Full ownership, with no requirement for a local partner
• Practical business setup support, including fast-track visa processing and a guaranteed business bank account 
• 0% corporate tax* for Qualifying Free Zone entities
• A 24/7 award-winning digital platform for all your setup needs

Meet Emplifi: A Unified CX and Social Media Management Platform for Modern Brands

Content lives in one tool. Direct messages in another. Performance analytics somewhere else. And by the time insights reach your marketing team, that viral trend you could’ve capitalised on has already passed. Emplifi changes that.

Trusted by global brands such as Puma, Spotify, Alo Yoga, LVMH, Cartier, and Sony, as well as regional leaders including Dubai Holding, Alshaya Group, Qatar Airways and Omnicom – Emplifi is a unified customer experience (CX) platform built to simplify how brands manage social media at scale, bringing visibility to conversations, performance, and engagement. 

Think social media across all digital touchpoints, accessible through a single platform.

Simplifying Social Media and Customer Experience With Emplifi and Meydan Free Zone

Launching a business in Dubai with Meydan Free Zone is fast. Managing how customers discover you and experience your brand as you grow? This is where a more structured approach becomes essential. With Emplifi, Meydan Free Zone business license holders get a 15% discount off the standard pricing for Emplifi products, with no minimum commitment required. ‍

That means enterprise-grade social media and CX tools become easier to adopt, easier to scale, and lower risk from day one.

Here’s what that looks like:

Turning posts into performance

For most growing businesses, social media begins with a few posts. Then come scheduling, approvals, and analytics that happen across multiple tools. Meydan Free Zone businesses can bring it all into one place with Social Marketing Cloud - planning and publishing content, using AI-driven insights to deep-dive into audience personas, and tracking ad performance in real time. Wish you knew what people were saying about your brand? Get clarity with real-time social listening and instant customised reports. With discounted pricing, you get powerful social media management tools with no lock-ins, even as you grow.‍

Measuring your brand beyond likes and comments

Wondering what happens after the likes? Who clicks? Who converts? Emplifi’s Social Commerce capabilities can help Meydan Free Zone businesses connect the dots. You can scale UGC content across different social channels, collect and manage reviews or ratings, use live advisor capabilities for online shopping, discover the right influencers, and get a complete picture of social media analytics. With lower costs, social engagement becomes easier to track, optimise, and convert into real business impact.‍

Customer support that grows with your brand

Messages piling up? Customers expecting replies now, not tomorrow? From managing public and private messages and providing 24/7 support with chatbots to alerts from real-time social listening and personalised surveys for customers, Meydan Free Zone businesses can use Social Customer Care to enable faster response times and build premium customer experiences. With discounted access, brands can deliver faster support today and scale customer care tomorrow, without the cost pressure.‍

Bringing in structure to customer service

Customer satisfaction can quickly slip through the cracks as brands grow. Whether you’re a budding e-commerce brand or an established consultancy, Meydan Free Zone businesses can use Emplifi’s Service Management to create structure in handling the complexities of customer service. Think omnichannel integration, chatbots taking care of common questions, agents working with full visibility, shared past knowledge in one place, and quicker resolutions across DMs. All with discounted rates and the flexibility to scale at your own pace.

By embedding platforms like Emplifi into its wider partner ecosystem, Meydan Free Zone supports founders far beyond setup. On top of storage, shipping, travel, banking, and payment solutions, founders get access to tools like Emplifi to manage social media and customer experience, without the usual complexity.

Less juggling. More focus. And a social presence that grows with your business. 

*T&Cs apply. Discounted rates (15% off) are offered exclusively to licensed Meydan Free Zone businesses, with no minimum commitment required. Pricing and product availability are determined by Emplifi. ‍

Built for Brands Ready to Grow in a Digital-First World, Launch With Meydan Free Zone

What makes Meydan Free Zone’s ecosystem powerful is the flexibility it gives founders at every stage of growth.‍

With a 15% discount on standard pricing to access platforms like Emplifi and no minimum commitment, Meydan Free Zone business license holders can start small, test what works, and scale their social media and customer experience capabilities as their team and audience grow, without long contracts or fixed volumes holding them back.

The result? A lower barrier to entry. Reduced early-stage risk. Cost-efficiency as social activity and customer interactions grow. 

In a digital-first market like Dubai, launching with Meydan Free Zone and Emplifi means you get more than speed. It means building your brand with the right tools and the freedom to scale when you’re ready.

FAQs

1. Who is eligible for the Emplifi discount through Meydan Free Zone?

The 15% discount on standard pricing for Emplifi is available exclusively to licensed Meydan Free Zone businesses. Once you hold an active Meydan Free Zone business license, you can access discounted pricing on Emplifi’s products by engaging directly with the Emplifi team.‍

2. What Emplifi products are included in the 15% discount?

The discount applies to Emplifi’s products, including its Social Marketing, Social Commerce, Social Customer Care, and Service Management solutions. Pricing, product availability, and final configurations are determined by Emplifi based on business needs.‍

3. Is there a minimum contract or long-term commitment required?

No, there isn’t. One of the key benefits of this partnership is flexibility. Meydan Free Zone businesses can access Emplifi’s products with no minimum commitment, allowing founders to start small, test what works, and scale at their own pace.

4. How does Emplifi help growing businesses manage social media better?

Emplifi brings content, engagement, analytics, social commerce, and customer care into one platform. This helps businesses reduce tool overload, gain clearer insights, respond faster to customers, and manage social media as part of the overall customer experience.

5. How does this partnership fit into Meydan Free Zone’s wider ecosystem?

Meydan Free Zone goes beyond licensing by offering access to trusted partners across logistics, banking, payments, travel, and digital tools. Emplifi adds social media and CX capabilities to this ecosystem, helping founders operate smarter with social media management as they scale.

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