A seasoned marketing strategist and the driving force behind marketing and communications at Meydan Free Zone. With expertise in marketing, loyalty programs, strategic partnerships, and operational efficiency, she has a proven track record of driving revenue growth. Anisha holds a bachelor's degree in technology, an MBA in strategy and project management, and multiple certifications in digital marketing, influence, negotiation, and martech. Her visionary leadership has spearheaded a comprehensive 360-degree marketing strategy for Meydan Free Zone, enhancing brand visibility, market penetration, and customer engagement through data-driven branding and marketing initiatives.