Table of Contents
Frequently Asked Questions
What is activity code 8690.71 and what does it permit
Activity code 8690.71 refers to a Telemedicine Counselling Centre within the UAE's business classification system. It sits within the regulated digital health segment and is commercially accessible to founders looking to operate in remote mental health and medical counselling.
Under this code, a business is permitted to deliver remote counselling, mental health support, psychological consultations, and wellness advisory services through digital platforms — including video, audio, and asynchronous messaging formats.
Which regulatory bodies oversee a Telemedicine Counselling Centre in Dubai
This activity sits at the intersection of two regulatory bodies: the Dubai Health Authority (DHA) at emirate level, and the Ministry of Health and Prevention (MOHAP) at federal level. Both have jurisdiction depending on the nature of services and where practitioners are licensed.
The DHA has established a formal telemedicine framework with defined licensing pathways for digital health providers and teleconsultation platforms. This is a structured regulatory environment, not an emerging grey area, so founders should engage with both bodies early in the setup process.
Can a free zone licence be used to serve clients across the UAE
Yes. Operating from a free zone — such as Meydan Free Zone — gives you 100% ownership and a clean corporate structure. A free zone licence does not restrict you from serving clients across the UAE via digital delivery.
However, practitioner credentialling must be in order before consultations commence. DHA approval governs how your practitioners interact with UAE-based clients regardless of your corporate domicile, so compliance at the practitioner level is essential even if your entity is free zone-registered.
Who are the primary target customers for a Telemedicine Counselling Centre in Dubai
The primary customer segment is Dubai's expatriate workforce, which makes up over 88% of the city's population. These are professionals seeking confidential, accessible mental health support without navigating unfamiliar in-person healthcare systems, often preferring English-language and digitally delivered services.
Corporate clients represent a strong B2B opportunity, including employee assistance programmes, wellness contracts with HR departments, and insurance-linked referral networks. Both individual and institutional customer bases are viable from day one.
What revenue models are available for a Telemedicine Counselling Centre
Revenue models are flexible and can be layered depending on your target market. Per-session billing suits individual patients seeking occasional or ongoing support. Monthly or annual subscriptions work well for corporate accounts and high-frequency users who want predictable access.
White-label platform licensing to insurers or large employers is a higher-margin model available to operators with the technical infrastructure to support it. This approach can significantly increase revenue per client relationship without proportionally increasing clinical headcount.
What is driving demand for telemedicine mental health services in the UAE
Demand is sustained by several structural factors. The UAE has a large, mobile expatriate population managing relocation stress, career pressure, and cultural transition — a group that is structurally underserved by traditional in-person mental health services. Mental health is one of the fastest-growing segments within UAE private healthcare.
At the government level, the We the UAE 2031 vision explicitly targets digital health as a national priority, and the UAE healthcare system is actively expanding capacity through technology rather than physical infrastructure. The telehealth market is projected to grow at a CAGR of over 15% through 2028, according to IMARC Group.
Why is Meydan Free Zone recommended for setting up this type of business
Meydan Free Zone is highlighted as a viable licensing route for activity code 8690.71 because it provides access to a regulated but commercially accessible entry point into the UAE's digital health economy. Free zone incorporation under Meydan offers 100% foreign ownership and a straightforward corporate structure.
For a telemedicine business, the free zone structure is particularly practical because digital service delivery is not geographically restricted in the same way physical clinics are. Founders can establish their legal entity efficiently while directing compliance efforts toward the DHA and MOHAP requirements that govern actual service delivery.
Does the UAE telemedicine framework represent a mature regulatory environment or an emerging one
The UAE's telemedicine framework is mature and formally structured, not an emerging or grey-area market. The Dubai Health Authority has licensed multiple digital health and teleconsultation providers under its formal telehealth framework, and defined entry points exist for new operators.
The sector moved from pandemic-era necessity to permanent infrastructure, with the government committed to digital health adoption as part of its long-term national strategy. This means founders face a clear compliance path rather than regulatory ambiguity, though it also means that cutting corners on practitioner credentialling or facility registration is not an option.
How to Open a Telemedicine Counseling Centre in Dubai
Dubai's healthcare system is actively integrating remote mental health and medical counselling into its regulatory framework, creating a well-defined path for founders ready to operate in this space. Activity code 8690.71 — Telemedicine Counselling Centre — sits within a regulated but commercially accessible segment of the UAE's growing digital health economy.
This guide covers the regulatory landscape, business model, and step-by-step licence setup for a Telemedicine Counselling Centre under activity code 8690.71 via Meydan Free Zone.
Industry Overview and Market Context
The UAE's telehealth sector has moved from pandemic-era necessity to permanent infrastructure. Demand is sustained by a large, mobile expatriate population, a government committed to digital health adoption, and a healthcare system actively expanding capacity through technology rather than bricks and mortar.
The Dubai Health Authority (DHA) has established a formal telemedicine framework, including licensing pathways for digital health providers and teleconsultation platforms. This is not an emerging grey area — it is a structured regulatory environment with defined entry points.
Mental health demand is a specific driver. The UAE's working population — heavily skewed toward expatriates managing relocation stress, career pressure, and cultural transition — represents a structurally underserved market for accessible, remote counselling services.
Key Stats at a Glance
- The UAE telehealth market is projected to grow at a CAGR of over 15% through 2028, according to IMARC Group
- DHA has licensed multiple digital health and teleconsultation providers under its formal telehealth framework
- Mental health services represent one of the fastest-growing segments within UAE private healthcare
- Over 88% of Dubai's population are expatriates, many of whom prefer English-language, digitally delivered healthcare
- UAE government's We the UAE 2031 vision explicitly targets digital health as a national priority
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Under activity code 8690.71, a Telemedicine Counselling Centre is permitted to deliver remote counselling, mental health support, psychological consultations, and wellness advisory services through digital platforms — video, audio, and asynchronous messaging formats.
The customer base is broad. The expatriate workforce is the primary segment: professionals seeking confidential, accessible mental health support without navigating unfamiliar in-person systems. Corporate clients represent a strong B2B opportunity — employee assistance programmes, wellness contracts with HR departments, and insurance-linked referral networks are all viable revenue channels.
Revenue models are flexible. Per-session billing suits individual patients. Monthly or annual subscriptions work for corporate accounts and high-frequency users. White-label platform licensing to insurers or large employers is a higher-margin model for operators with the technical infrastructure to support it.
Operating from a free zone gives you 100% ownership and clean corporate structure. For patient-facing services, you will need to address how your practitioners interact with UAE-based clients — DHA approval governs this regardless of your corporate domicile. A free zone licence does not restrict you from serving clients across the UAE via digital delivery, but practitioner credentialling must be in order before consultations commence.
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This activity sits at the intersection of two regulatory bodies: the Dubai Health Authority at emirate level, and the Ministry of Health and Prevention (MOHAP) at federal level. Both have jurisdiction depending on the nature of services and where practitioners are licensed.
DHA and MOHAP Compliance Essentials
The DHA requires telemedicine providers operating in Dubai to register the facility and obtain practitioner licences through its Sheryan system. Counsellors and psychologists must hold recognised qualifications and meet DHA's professional registration criteria. The facility registration confirms your operational premises and clinical governance framework.
MOHAP's federal teleconsultation guidelines set baseline standards for how remote consultations must be conducted — informed consent, documentation, prescription limitations, and data handling. These apply across all emirates and are not optional.
The Telecommunications and Digital Government Regulatory Authority (TDRA) governs data protection obligations for digital platforms handling personal health information. Platforms must comply with UAE data protection law, including the Federal Decree-Law No. 45 of 2021 on Personal Data Protection. If your platform stores or processes patient data, architecture and hosting decisions carry compliance implications.
Staff qualifications matter. Counsellors, therapists, and psychologists must hold credentials accepted by DHA or the relevant emirate health authority. International qualifications are assessed on a case-by-case basis — factor this into your hiring timeline.
How to Set Up via Meydan Free Zone
Meydan Free Zone offers a straightforward incorporation path for healthcare-adjacent digital businesses, with 100% foreign ownership, no minimum capital requirement, and the option to complete the process remotely.
Step 1 — Confirm the activity. Select activity code 8690.71 and verify the exact permitted scope with the Meydan licensing team. Confirm whether any additional approvals are required at the application stage.
Step 2 — Submit incorporation documents. Provide your proposed trade name, passport copies for all shareholders, a business plan outlining services and operational model, and any supporting credentials for key personnel.
Step 3 — Obtain your Meydan Free Zone trade licence. Once documents are reviewed and approved, your trade licence is issued. This is the foundational corporate document from which all subsequent approvals flow.
Step 4 — Apply for DHA facility and practitioner approvals. With your trade licence in hand, initiate facility registration with the DHA and submit practitioner licence applications through Sheryan. This stage runs in parallel with operational preparation and typically takes several weeks depending on documentation completeness.
Step 5 — Visas, banking, and launch. Apply for residence visas for founders and key staff. Open a corporate bank account — your Meydan licence and incorporation documents are sufficient for most UAE banks. Once DHA approvals are confirmed, you are operationally clear to begin patient-facing services.
Meydan's cost structure is competitive relative to mainland options, and the remote setup pathway means founders outside the UAE can complete incorporation without an in-person visit.
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Opening a telemedicine counselling centre in Dubai is commercially viable and structurally straightforward when the regulatory sequence is followed correctly: Meydan Free Zone licence first, then DHA facility registration and practitioner approvals. The market demand is real, the regulatory framework is defined, and the free zone model gives you clean ownership with a credible corporate base.
The complexity is in the clinical compliance layer — DHA credentialling, MOHAP guidelines, and data protection obligations require careful sequencing and qualified practitioners from the outset. Get that right, and the business model is sound.
Speak with the Meydan Free Zone team to confirm your activity scope, check your trade name availability, and get your licence process started without delay.
References
- Dubai Health Authority (DHA) (dha.gov.ae)
- IMARC Group (imarcgroup.com)
- Ministry of Health and Prevention (MOHAP) (mohap.gov.ae)
- Telecommunications and Digital Government Regulatory Authority (TDRA) (tdra.gov.ae)











