Anisha Sagar is the Head of Marketing and Communications at Meydan Free Zone, where she leads brand strategy, customer acquisition, corporate communications, and digital growth. A seasoned marketing leader with over 20 years of experience in the UAE and GCC, she has built and scaled commercially accountable marketing functions across banking, government-linked entities, FMCG, healthcare, and insurance. Before joining Meydan Free Zone, Anisha served as General Manager of Revenue and Marketing at Business Incorporation Zone, leading a team of 40 and driving significant growth in brand visibility and lead generation. She holds an MBA in Strategic Marketing and Project Management. Through her work at Meydan Free Zone, Anisha is focused on connecting entrepreneurs around the world with the opportunities Dubai has to offer.