How to Start a Retail Sale Of Games And Toys In Specialized Stores Business with Meydan Free Zone

May 20, 2026

Last Updated on May 20, 2026

How to Start a Retail Sale Of Games And Toys In Specialized Stores Business with Meydan Free Zone

Toys and games retailing in specialised stores is one of the UAE's most commercially vibrant consumer categories. The UAE toys market reached USD 569.70 million in 2024 and is projected to reach USD 1,092.73 million by 2033 at a CAGR of 6.73%.[1] The GCC toys market reached USD 1.4 billion in 2024, projected to grow at 11.1% CAGR to USD 3.9 billion by 2033.[2] The UAE is home to a large and diverse population of young families, with over 80% of residents being expatriates who bring varied cultural toy preferences and strong spending on children's products.

Sources: IMARC Group - UAE Toys Market; IMARC Group - GCC Toys Market

Specialised toy retailers benefit from concentrated footfall in the UAE's world-class mall infrastructure, high per capita spend on children's products, and peak seasonal demand during Eid, Christmas, and back-to-school periods. Global brands including LEGO, Hasbro, Mattel, and Hamleys all operate actively in the UAE, validating the market's commercial depth.

Who is this for?

Audience Segment	Profile
SPECIALIST RETAIL Specialist Toy and Games Retailers	Retailers operating dedicated toy and games stores in UAE malls, high streets, and retail parks, stocking a curated range of toys across all categories for children from infancy to early teens.
BOUTIQUE AND CONCEPT Boutique and Concept Toy Store Operators	Operators of premium, educational, or themed toy boutiques targeting the UAE's affluent and internationally diverse consumer base with specialised, curated, or imported toy ranges not available in mass-market retail.

4764.00 - Retail Sale Of Games And Toys In Specialized Stores

Activity 4764.00 covers the retail sale of games and toys in specialised stores. This encompasses all physical retail operations selling toys and games as their primary product category, including dolls, action figures, construction sets, board games, puzzles, soft toys, educational toys, outdoor toys, ride-on vehicles for home use, remote-control toys, arts and crafts, and all games and toys made of any material.

This activity excludes the retail sale of video game consoles and non-customised software including video games.

Activity 4764.00 covers games and toys in all physical materials. The retail sale of video game consoles and non-customised software including video games is excluded from this activity class.

In short: if you are retailing games and toys of all kinds in a specialised store, you are in. Video game consoles and video game software fall outside this activity.

Category	Scope
Dolls and action figures	Fashion dolls, baby dolls, action figures, character collectibles, and accessories across all brands and price points for children and collectors.
Educational and STEM toys	STEM kits, science experiments, coding toys, maths and language learning tools, and educational play products supporting school-age development.
Construction sets and building toys	LEGO and compatible brick sets, magnetic tiles, wooden blocks, and construction toy systems for creative and educational play.
Soft toys and outdoor play	Plush and stuffed animals, outdoor play equipment for home use, sports toys, and active play products for children of all ages.
Board games and puzzles	Family board games, strategy games, card games, jigsaw puzzles, and traditional tabletop games for all age groups.

Third-Party Approval

This activity does not require third-party approval to obtain a business license from Meydan Free Zone.

Anti-Money Laundering Compliance

This business activity is not subject to AML compliance requirements.

References

¹ IMARC Group. (2025). UAE Toys Market Size, Share and Growth Forecast 2033. imarcgroup.com

² IMARC Group. (2025). GCC Toys Market Size, Share and Growth Forecast 2033. imarcgroup.com

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