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How to Start a Toys & Games Trading Business with Meydan Free Zone
Toys and games trading -- at the wholesale, import, and distribution level -- is a strategically positioned activity in the UAE, which serves not only its own large domestic consumer market but also as a regional distribution hub for GCC and MENA markets. The UAE toys market reached USD 569.70 million in 2024, projected to reach USD 1,092.73 million by 2033.[1] The GCC toys market reached USD 1.4 billion in 2024, growing at 11.1% CAGR.[2] The UAE's free zone ecosystem, world-class logistics infrastructure through Jebel Ali and Dubai Airports, and its position as the preferred regional headquarters location for global consumer brands makes it an ideal base for toys and games traders supplying the broader region.
Key market drivers include rising disposable incomes, a large and youthful population, demand for STEM and educational products, Eid gifting peaks, and the growing kidult collector segment. The Teddy Mountain brand launched its first UAE outlet in April 2025, and Hamleys has expanded its eco-friendly product lines in the UAE -- signals of continued international brand confidence in the market.
Who is this for?
| Audience Segment | Profile |
|---|---|
| IMPORT AND DISTRIBUTION | Toy and Games Importers and Distributors Importers and wholesale distributors supplying toys and games to UAE and GCC retail chains, toy stores, hypermarkets, and online platforms, leveraging the UAE's logistics infrastructure and free zone advantages. |
| BRAND AND FRANCHISE | Toy Brand Regional Representatives Regional distributors and franchise operators representing international toy brands across the UAE and GCC, managing retail partnerships, brand standards, and market-entry strategy for global toy manufacturers. |
4764.98 - Toys & Games Trading
Activity 4764.98 covers the trading of toys and games at the wholesale, import, distribution, and retail level. This encompasses all traditional and contemporary toy categories including action figures, dolls, construction sets, board games, card games, puzzles, plush toys, educational toys, STEM kits, remote-control toys, arts and crafts, ride-on toys for home use, outdoor play equipment, and all games and toys made of any material.
This activity excludes the retail sale of video game consoles and non-customised software including video games.
Activity 4764.98 covers toys and games trading broadly. The retail sale of video game consoles and non-customised software including video games is excluded from this activity class.
Kids rides as standalone coin-operated or battery-operated amusement equipment fall under activity 4764.99.
In short: if you are trading toys and games in the UAE or for regional distribution, you are in. Video game consoles and software fall outside this activity, as does coin-operated kids ride equipment.
| Category | Scope |
|---|---|
| Action figures and collectiblesLicensed character action figures, collector figurines, limited edition toys, and the growing kidult collector category driving adult toy purchases in the UAE. | Remote-control and electronic toys RC vehicles, electronic learning devices, interactive robots, and tech-integrated toys spanning all age groups and price points. |
| Board games and card gamesFamily and strategy board games, card games, party games, and tabletop gaming products for the UAE's socially active and games-night culture. | Arts, crafts, and creative play Art and craft kits, modelling clay, paint sets, creative construction, and all arts and crafts products for children's creative development. |
| STEM and educational toys | Science kits, robotics sets, coding toys, maths and literacy products, and development-focused educational toys responding to strong UAE parental demand for learning-integrated play. |
Third-Party Approval
This activity does not require third-party approval to obtain a business license from Meydan Free Zone.
Anti-Money Laundering Compliance
This business activity is not subject to AML compliance requirements.
References
- ¹ IMARC Group. (2025). UAE Toys Market Size, Share and Growth Forecast 2033. imarcgroup.com
- ² IMARC Group. (2025). GCC Toys Market Size, Share and Growth Forecast 2033. imarcgroup.com
